by Simon Rodrigue February 18, 2018

Today we are lucky to share a guest post from Neige Blair the founder of Routine . - one of our favourite products on the site and a great deodorant cream that you need to try!

We asked Neige on what were the elements that were behind creating their company and brand and this is what they had to share. 

Conventionalism is so (yawn) conventional.

Since the dawn of the industrial revolution, big business, with their sights set on big profit, have been telling folks how it is.

The how I have been compelled to focus on in my career, is with what and how we’ve been influenced to clean our homes and bodies.

Maybe at the beginning, there was not an intentional consensus to use harmful chemicals.

I imagine people were just really exited about finally getting clean. But as time rolled on, manufacturers became aware the chemicals they were putting into these “clean” products were anything but and could in-fact, make people sick.

The problem is it’s easy to defer accountability within a big corporation and pass the buck because dollars are dollars and people trusted the brands (and, why wouldn’t they?) their mothers and grandmothers used.

Well, my dears, 200 + years later the beginning of a revolution opposing the revolution has blossomed and is in full force.

People are questioning, educating themselves and realizing they no longer have to (unless big business magically sprouts a conscious) subscribe to big business and their ingredients OR methods any longer.

Smaller business that are passionate about a different kind of green are spreading roots and the people who are watching, can see the genuine from the plastic.

Plenty of beautiful home and body care options are at last becoming available for people, using safe ingredients provided by nature.
There are so many methods of self care that have not been explored or are resurfacing after centuries of being out of fashion.

We at routine are passionately and consciously creating new products we hope will enhance routines (pun intended) and defy conventions, just as our deodorant line has done for the past 6 years-onto lucky no. 7!

We’re calling it the routine revolution.

Who’s in?

Neige Blair
co-founder & olfactory visionary


Simon Rodrigue
Simon Rodrigue

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